Today we’re launching RiotWise Trending Ads, a stream of ads that are related to trending topics as they emerge across the social web. Simple but effective.

Trending Ads are a perfect fit for monetizing social web applications such as Twitter apps, IM clients and iPhone apps. Users of these services tend to be rabid consumers of content concerning today’s trending topics. RiotWise Trending Ads display ads that are highly relevant to those same trending topics. The “realtime relevance” of these ads makes a lot of sense to end-users, and results in a high click through rate – which means more revenue to share with the application developer.

This announcement builds on the momentum of OneRiot’s RiotWise system, the industry’s first ad network for the realtime web which we launched here. The system is enabled by OneRiot’s realtime search technology and PulseRank relevancy algorithm.

RiotWise Trending Ads are available via OneRiot’s API, as well as a new Mobile Ad Unit. We’re looking forward to seeing what developers do with it.  For example, our friends at Digsby, (the wildly popular IM and Twitter client,) are integrating the trending ads right into the stream of News Feeds.

By Tobias Peggs, OneRiot blog, here:

This entry was posted on Tuesday, December 22nd, 2009 at 3:52 pm and is filed under Guest Authors, Realtime. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.