Evri, a technology company focused on helping people discover and engage with Web content, has partnered with LMK.com (”Let Me Know”) to develop LMK.com as a Web destination that delivers authoritative and up-to-the-minute accurate content on important people, places and things. The new LMK.com provides real-time news culled from only the most authoritative news sites and reputable blogs for each topic that is then filtered for relevancy, timeliness and credibility.

By employing semantic analysis, a process through which content is categorized by its meaning and relationships as opposed to keywordsÑLMK.com is able to provide more pertinent information than a
traditional news aggregator. This procedure allows LMK.com to quickly provide relevant news about nearly any topic without the need to rely on an editorial staff.

“Evri’s natural language processing technology provides LMK.com with a highly effective method of identifying and aggregating pertinent information and content,” says George Kliavkoff, EVP and deputy group head, Hearst Entertainment, the Hearst Corporation group backing LMK.com. “The result is extremely relevant, up-to-the-minute intelligence, cutting through much of the noise common with keyword search results and other Web aggregators.”

College Football and Reality TV were selected as the topic areas for LMK.com’s first two “enhanced channels.” These enhanced channels on LMK.com go a step beyond the standard pages with subject matter experts that curate the content sources and add elements of data art and design. The College Football channel (www.LMK.com/collegefootball) offers real-time news, photos, statistics and more on every Division 1-A team and the top players and coaches.

The Reality TV channel (www.lmk.com/realitytv) offers credible news and information on Reality TV shows, stars, schedules, castings and more. Additional enhanced channels will join these two in 2010 and beyond.

“NCAA football and reality TV were perfect choices for the first LMK.com enhanced channels because of the passion they elicit in fans,” says Will Hunsinger, CEO of Evri. “College football fans are voracious consumers of information about their teams and LMK can provide them with a single destination to find relevant news from the most authoritative sources. Reality television is a powerful force in the media and entertainment landscapes, and viewers are always looking for the reliable inside information LMK.com provides.”

Much of the technology behind LMK.com can also be found on Evri’s own Web site, www.evri.com. Evri’s search capabilities have also been integrated into a number of other sites through the company’s API offerings.

Evri is a technology company developing intuitive products that change the way consumers discover and engage with content on the Web. Publishers large and small have installed Evri applications on their Websites, including some of the world’s most prestigious news organizations like the Washington Post and the Times of London. With a vast semantic index connecting real-time, news and general informational sources, Evri understands the context and meaning behind the web’s information and delivers authoritative content about the things that people care about right now.  Evri is based in Seattle, WA, and is funded by Paul Allen’s Vulcan Capital.