So Bing has a good name that you can now replace “To Google Something” with “To Bing Something!” and has been getting tons of positive media coverage, but from the searcher’s point of view, what is the big fuss? Well the good news is that Microsoft has done their homework this time and Bing is definitely a better search engine than the old Live search service. 

By in large, it is a very similar Search experience to Google in terms of the display layout and results relevancy which is a good thing. However, Bing has some cool innovations that Google currently does not have and I think not only improves on the Google design but really helps the searcher and I give Microsoft and the Bing Search team for thinking beyond the Google offering.

Sure the Bing search screen has nice interactive background that changes everyday,  but for me, it’s all about the search results page!

Microsoft research apparently identified that one of biggest frustration in search today is in clicking through to a page, only to find it is not the right one so helping searcher identifying the correct page to click through on the results page was identified as a main area of focus for the Bing team.

I am happy to say that the focus on delivering useful information on the results page itself has been a good one and I think has delivered real tangible benefits for the searchers.

Now on to the Bing search results layout…

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By Felix

This entry was posted on Wednesday, June 17th, 2009 at 3:24 pm and is filed under Guest Authors, Majors, Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.