Faadi is a search engine from Pakistan and could be very boring if you see it as another meta search engine which is aggregating search results from the Top 10 search engine including, e.g., Google, Yahoo, Alltheweb, Altavista, A9 and Fast to provide results for Web, Images, Audio, Videos, News, Files, Wikipedia, Blogs, Mail, Download and Video. One point which is worth mentioning is that they de-duplicate the search results.

But the catch and their USP is they have their own search engine index covering Pakistani web sites! A vertical search based on the Pakistani web is something at least 176,242,949 people (July 2009 est. – The World Factbook) can dig – especially if the average age in this country is about 20.something-ish. The national language is Urdu but there is a bunch of other languages spoken (Source Wikipedia):

1. Punjabi (44.15%)
2. Pashto (15.42%)
3. Sindhi (14.1%)
4. Seraiki (10.53%)
5. Urdu (7.57%)
6. Balochi (3.57%)
7. Others (4.66%)

Faadi has an own spider which crawls the Pakistani web sites and collects information in an own index (not a Google custom search as many do at the moment). The collect information about sites in Pakistan of all kind and topics (including Educational, Entertainment, Informative). Unfortunately they do not mention on their site if they only index .pk sites or if they crawl the whole internet to identify other web sites with Pakistani content.

If you consider that Pakistan is an Islamic Republic you know where the problem could start. The English web pages seem pretty open but even bigger search engines have committed to reduce the number of shown search results in other countries. I did not want to write a certain word but I assume you can imagine.

I think besides the big market share there are reasonable market shares in search markets which depend on a language as vertical. Especially if that language is (not yet) covered by Google. Anyhow certain languages are covered at Google only because they have a large number of engineers from that cultural background on their team or they have a big penetration in the internet world (hence advertisement profit).

Steffen followed up:

Dear Faadi Team,

So your algorithm works with a language identification for the languages spoken in Pakistan? I.e., Punjabi, Sindhi, Siraiki, Pashtu, Urdu , Balochi, Hindko, Brahui, English (official; lingua franca of Pakistani elite and most government ministries), Burushaski and others? Do you also index Pakistani pages in English?

For the .pk domains do you use the zone files or how do you get hold of the Pakistani domains? Do you also search other domains for content from or about Pakistan or owned by people / companies from Pakistan or in one of the Pakistan languages?

Do you include everything in your index which your spider comes along or do you select what will be presented as a search result?

BTW: I type a English search term and selected Pakistan but I’ve got the same search results when I selected International?!?

Kind regards,

Steffen

The reply:

Dear Steffen,

Thanks for Posting of Faadi Search Engine News. but sir you have use some wrong wording that is effecting our goodwill. that News is transfer to all other Blogs, News agencies and press releases.

Please check this and remove this sentence…

Faadi is a search engine from Pakistan and could be very boring if you see it as another meta search engine which is aggregating search results from the Top 10 search engine including,…

e.g. ” and could be very boring ” please remove it and mention that Faadi search engine has thumbnail options, its user friendly design- it is meta search engine. but soon we are launching Index / Spider search engine – it is under testing and debugging mode.

We are providing Custom search results for Pakistan. We have an algorithm to search the Pakistan Websites by Languages + By .Pk Domains. and also the site created from Pakistan.

Thanks,

Changez
Marketing Manager
Faadi.com

Editor’s note: There is no reason to alter Steffen’s review.

This entry was posted on Tuesday, June 2nd, 2009 at 10:10 pm and is filed under Global. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.