Original Title: Everything in the movie Minority Report is coming true.

Introducing the iCapture audience measurement system for digital displays:

iCapture™ automatically detects and tracks viewers’ faces captured by high-resolution wide dynamic range cameras. Relying on proprietary, video analytics technology, iCapture generates true viewing data for digital displays and screens by analyzing face images of people watching the displays.  The system is easy to set up and operate. All the operator needs to do is install and orient the cameras. iCapture does all the rest.

Features & Benefits:

* True audience counts: iCapture provides a true count of impressions with an accuracy that surpasses any other direct or indirect measurement technology.

* Detailed, real-time information: iCapture provides more than just viewer counts. Demographics segmentation and face-towards time measurement allow better media planning and targeted advertising.

* Proactive: Viewer counts, behavior and demographics are obtained in real-time and can be used in the media streamer to select and possibly modify the advertisement, tailoring it to iCapture.

* Non Cooperative: iCapture does not require audience cooperation for measurement or for gathering demographics, thus providing true and unbiased information.

iCapture, like all TruMedia products, is fully respectful of the audience’s privacy: no images are ever recorded, and no uniquely identifiable data is extracted.

To see a sample of iCapture reports click here.

To download the iCapture brochure click here.

To see iCapture in action, watch this short video.

Source: TruMedia

This entry was posted on Tuesday, January 6th, 2009 at 4:49 am and is filed under Innovations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.