Here’s SM2 by Techrigy:

Why do I need to track the blogosphere?

If an organization is to successfully embrace their customers, there is a critical need to have visibility into what is being said about the organization on the blogosphere. Business critical communications are becoming part of the blogosphere and without visibility into this media, organizations will fail to react and participate in this new environment.

There are a number of ways organizations can monitor sentiment, attitudes, authority, and the magnitude of discussions on the blogosphere. First an organization needs to track the level or volume of conversations occurring. This can be a powerful metric for organizations to measure brand awareness, the effectiveness of a marketing campaign, and the reaction of consumers to events.

Organizations should also acquire capabilities to measure the sentiment of bloggers. Bloggers are so critical to the decision making of consumers that having positive sentiment on the blogosphere can make or break the success of a product. As such, early measurement of the success of a product or brand can help detect what consumers like or don’t like about a brand allowing adjustments to be made as soon as possible. This type of understanding gained through the blogosphere can be much more effective than surveys and field research which can be expensive and inaccurate. The sentiment of a blogger on the other hand is as raw and honest as you can expect.

What does SM2 do?
SM2 allows you to search for specific keywords and phrases about your company’s public profile, product feedback, competitors, and much more.

Expansive and Real-Time Monitoring
SM2 searches an expansive collection of social media. Over 100 million blogs, Twitter, YouTube, Flickr and Wikipedia are all monitored. These media are indexed in real-time, and SM2 provides instant alerts if certain discussions are found.

Sentiment Analysis
Social media discussions are analyzed at 360 degrees with SM2’s sentiment analysis. Using natural-language processing and Bayesian analysis, SM2 discovers exactly the sentiments around each discussion and aggregates these to provide a top-level view of social media.

Discussion Clustering
Gain a 360 degree view of all discussions centering around your organization or brand. SM2’s Discussion Clustering provides a graphical analysis and classification of all discussions occurring around your products. SM2 clusters similar conversations to allow you to easily target each discussion thread.

Customized Reporting
SM2 can create custom analysis reports on the fly. These reports display recent discussions, as well as analysis and discussion trends that enable evaluation of marketing or public relations effectiveness. These reports can be automatically scheduled and delivered to anyone.

Charles, thanks for the very nice review! Your readers can get a free SM2 account at http://sm2.techrigy.com

Happy New Year all…;-)

Source:  SM2 by Techrigy

This entry was posted on Saturday, January 3rd, 2009 at 12:00 am and is filed under Innovations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.