Here’s the skinni on Jinni:

Films inspire us. Obsess. Puzzle. Delight. That’s what we think – and that’s why we started Jinni. Because the usual keywords and genres don’t even try to capture the meaty stories and heady experiences of film, and so they’re not much use when choosing what to see next.

Editor’s note: I just signed up for the Jinni private beta.  This looks very interesting, so here is some information that they provide on their site.  Please click on the link above for the latest information, to sign up for the beta, or to watch the cool demo video! “Watch what you wish for” is also one of the best tag lines that I have ever heard.

Jinni’s social search-and-recommendation engine uses our Movie Genome, a big, ongoing project with the Jinni community to describe video more complexly. Using proprietary technology, a Jinni search takes you inside plot elements, atmosphere, and more – for search that reflects how we think and talk about movies.

Jinni isn’t a social network, it’s an internet application designed to fit how people relate to movies and TV. And since conversation is part of that, we’ve created tools to meet people with shared tastes, compare preferences, and review and rank titles.

The Jinni Movie Genome Project

Is it possible to love The Usual Suspects and hate Se7en? Glance at keywords and genres, and they look nearly identical. Both are Crime thrillers, starring Kevin Spacey, flagged for violence. Of course, one is a witty cons and scams story with a surprise twist, and the other is a disturbing, gory morality tale about a serial killer. But you’ve got to look inside the movies to see that.

Taste in movies is complex and unique. Yet the usual way of cataloging movies, by titles, people, and genres, flattens all this – as if you’d like a movie just because it’s a Drama or stars Vince Vaughn. That’s why our team of movie and TV experts created the Movie Genome, an ambitious, ongoing project with the Jinni community to map more aspects of movies, shows, and semi-professional videos than ever before – so that all different viewers can match their personal tastes and moods, and find what they really want to watch next. The Movie Genome powers the search, recommendations, Taste Types and more on Jinni.

How It Works…please visit their site here.