Yamli, a startup targeting the Arabic Web, unveiled its new search engine that allows users to search Arabic content in all its forms. Various studies show that transliterated Arabic content is ubiquitous due to a large portion of Arabic internet users choosing to write Arabic phonetically using Latin characters in an ad-hoc and informal fashion.

Yamli automatically expands Arabic keyword searches to include all of their transliterated variations and returns results for both Arabic and transliterated content. This feature is a breakthrough for Arabic Internet users who are frustrated with having to repeatedly search different variations of their query when searching for music, news or videos.

Yamli Search comes with a rich and easy-to-use interface that has been optimized for slower connections. Under the hood, it uses APIs from search engines such as Google, Microsoft Live Search and YouTube. Yamli Search also includes Yamli’s award-winning Smart Arabic keyboard that allows users to type Arabic without an Arabic keyboard.  Source: Yamli.com

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