A while ago, we reported on a small Israeli music alternative search engine called Jogli. (Jogli has nothing to do with the Ben Affleck/Jennifer Lopez Hollywood flop Gigli, which is a good thing for all concerned.)

It has to do with free music—free LEGAL music—that you don’t even have to download. This saves time, bandwidth, and the cost of a defense team against the RIAA.

To recap what they do, in simple terms, they organize and file YouTube for musical content, and turn it into a music video/radio station for you. This may sound simplistic and unnecessary, why not just go to YouTube, but I’ve taken a look, and I assure you that it is more than that. If you’ve ever heard of Pandora, a site that tries to intuit what you like based on a few songs you give it, measuring instrument tone and rhythm and whatever else a song may have, Jogli is slowly but surely turning itself into a Pandora-like jukebox, and succeeding.

On my search, I typed in a band I was a fan of in high school, NOFX. I clicked a song, listened to it instantly, in GOOD quality, and then clicked on the radio feature, which gave me a string of songs similar to NOFX’s style, and started playing them off for me. I felt like a king, or at least a guy with a free jukebox, which is sort of like a king in a bar somewhere with a quarter and itchy dancing feet.

Their system works better and faster than when we reported 5 months ago, they have a new design, and they’re becoming more socially webbed with wall posts and community interaction. You can send any playlist, albums or artist page to your Facebook friends by clicking “share,” for instance. (I’ve seen a lot of this Facebook implantation, but I don’t really get the urge to share a playlist. Well, if that floats your yacht, then I say go for it. You don’t want a sinking yacht really.)

Of course, good music can be saved to the favorites section into its own playlist, and playlists can be saved on a registered account.

As always, Jogli is free. Oh, and if you somehow end up with a bad version of a song (which sometimes may happen on YouTube), you can then click on the alternatives button and find a better version. It’s in the video. You should be all over that imbed watching it.

This entry was posted on Saturday, November 15th, 2008 at 8:57 am and is filed under Reviews, Verticals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.