4What tells us that ButtonALL, the all-in-one, customizable search engine, is expanding to Canada:

ButtonALL.ca features a single-screen interface consolidating the most popular search engines used by Canadians.  The ButtonALL default search buttons are organized topically by rows or channels: search, reference, people, shopping, Canadian news, and French news (Canadienne Nouvelles). Each channel features one search button highlighted by its red color. Rotated frequently, Red Buttons represent the hottest and newest websites.  For ButtonALL.ca, Red Buttons will heavily feature homegrown Canadian websites.

“There is certainly a lot of crossover and similarities, but I think many American internet companies take Canada for granted almost treating Her as an afterthought, a ‘51st’ state,” said 4What, LLC Co-Founder Wray Mills.  “ButtonALL.ca takes into account those websites that are most used by Canadians from British Columbia to Newfoundland, from Québec to Ontario.”

In addition to the default search channels, users have the power to add, delete, and re-arrange channels based on their personal interests.  Over 80 topical channels (400 search engines …everything from recipes to Video Game cheats) are available for users to customize their search panel (http://buttonall.ca/search/customize).

“We’ve made ButtonALL ridiculously simple to use.  No logins are required.  Once you’ve configured your search engine the way you want it, the preferences will be saved on your browser,” added Mills.

ButtonALL.ca features a number of add-on Canadian city channels where users can search the local newspaper or classifieds.  The inaugural city search channels include Calgary, Edmonton, Hamilton, London, Montréal, Ottawa, Québec, Toronto, Vancouver, Winnipeg with many more in the pipeline.

According to the Canadian Internet Use Survey, 19.2 million Canadians (73% of the population aged 16 and older) use the Internet for personal reasons.  Canada is the 16th ranked country in the world in both total Internet users and percentage of population using the Internet.*

4What is an Internet startup focusing on innovative online products, applications, and systems solutions. 4What is the creator of ButtonALL, a one-stop search engine aggregator. 4What is headquartered in the farmlands of Goochland County, Virginia, with offices in Richmond, Virginia, and Baltimore, Maryland. Our corporate workforce currently consists of more horses, dogs and cats than software engineers.

Charles Knight, editor of AltSearchEngines, lives in nearby Albemarle County, Virginia, with offices in Charlottesville, Virginia, and Covesville, Virginia.  His team consists of two wolf-hybrids, two dogs (a beagle and a miniature husky), and his cat Nikki.

*internetworldstats.com, http://en.wikipedia.org/wiki/List_of_countries_by_number_of_internet_users

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