The beta launch of a direct navigation, action-based search engine, has been released by ubExact, to address search frustrations by consumers and other information seekers.

ubExact is designed to boost ease, speed and relevance of search results, while bringing increased branding opportunities, localization and targeted/relevant audiences to advertisers. ubExact builds trust with users by securing user privacy, and providing opportunities for user- contributed content — to ensure users have access to links most important to them.

Wilhelmina Stephenson, Founder and CEO of ubExact noted, ”Using direct navigation gives ubExact advertisers an advantage. It gives them greater control by eliminating the need to hire a middleman to track, monitor and analyze search ad ROI placed on the ubExact platform. It also eliminates the need to use complicated keyword optimization and link structure programs, which translates into substantial savings on ad development and placement. And, we offer ad opportunities across the globe or to specific geographical markets for smaller companies with a tighter budget.”

According to the company, by rebuilding the web into a user-centric library, ubExact serves users with a fast, intuitive and simple way to search based on user behavior/actions, geo-targeted metro service areas (MSAs) and direct navigation to desired brands. This horizontal navigation architecture also protects user search privacy.

Based on the most relevant and popular search terms, ubExact speeds users directly to advertisers through the browser address bar — without requiring memorization of the advertiser’s website, or the need to use quotes, plus signs, minus signs, file format, all-in-title, and similar search result manipulators. In addition, ubExact’s home page successfully organizes human-edited Web content and intuitively categorizes it into actions: See It, Do It, Shop It, and Find It(SM).

With ubExact’s direct navigation architecture, users simply type ‘ubexactyourtopic.com’ or ‘ubexactyourlocationmsa.com’ in their browser address bar to get to the most relevant content. For those searching for specific geographic information, ubExact offers tailored results to specific geographic markets, from global all the way down to metropolitan service areas (MSAs).

For advertisers, there is now a more level playing field. Through direct navigation, ubExact weeds out undesired audiences for advertisers. Rather than paying for keywords that get you on page 2 or page 20 of search results, ubExact’s advertising opportunities give businesses greater opportunities to compete.

ubExact expands the brand advantage generally available exclusively by a retailer’s own site, and offers it across the Internet platform. Keyword ads are prominently placed as ‘Preferred Link Ads’, which when selected, open to full-page ads (no more tiny boxes or skyscrapers). Exclusive keyword-driven ads or ‘Nav Ads,’ are offered to businesses with branded trademarks, for example, www.ubexactneimanmarcus.com. They are also available to advertisers whose offering is exactly relevant to the keyword search the user types. Nav Ads bypass all results and navigate users directly to the advertiser’s website. This is a seismic shift in how advertisers are currently treated by other search engines.

In an effort to ensure relevance, brand terms can only be purchased by the brand who owns that name. And ubExact’s results don’t discriminate against companies without .com suffixes or those with hyphenated domain names. If your company has a complicated web address, ubExact can make it more intuitive when you secure a Nav Ad.

Source: Web Site Host Directory

This entry was posted on Wednesday, October 1st, 2008 at 11:04 am and is filed under Alts, Newcomers, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.