Guest post: Signs of the Singularity

August 26th, 2008 by Guest Author
Posted in Guest Authors | No Comments »

Signs of the Singularity and Why Chris Anderson and Nicholas Carr Won’t Make the Next Cut


Published by Rick Murphy on August 12, 2008

I noticed a similarity recently in posts from Chris Anderson and Nicholas Carr. Over the past few months both of these widely read authors published a thought provoking post that calls into question humanity’s stewardship of knowledge in today’s 2.0 world. And each post contains signs of the singularity. Read on brave traveler, but don’t forget to bring your towel !

Anderson, in The End of Theory: The Data Deluge Makes the Scientific Method Obsolete, postulates a world of technological utopianism without realism. Throughout his post Anderson challenges the scientific method with citations from authorities like Box and Turing. Despite the strength of each of his premises, the absurdity of Anderson’s challenge to the scientific method is surpassed only by his inability to reason. Anderson would do well to watch The Matrix again, where he’ll find Neo reading Baudriallard’s Simulacra and Simulation and hopefully recognize that he advocates a technological utopianism following the precession of the simulacra. Dangerous not only for Anderson, but also to those whose fascination with technology overwhelms their ability to think clearly.

As I mention in my previous post The State of the Semantic Web: Representation and Realism, despite its fragile foundation, model theory implies realism. The relation between a model and the world may be only one of approximation, but without realism, technological utopianism quickly precedes to simulacra and simulation. For those who are interested, John Sowa in Process and Causality, provides a very useful visualization in Figure 12 of the relation between the world, a model and a theory that Anderson would do well to better understand. Anderson’s claim that “[...] faced with massive data, this approach to science — hypothesize, model, test — is becoming obsolete” cannot be correct. Although he leads the reader to believe Google’s success is based solely on statistical induction, Google, a company that measures everything, has a well defined mechanism to validate the realism on which the models they derive from statistical induction are based. And that’s clearly Google’s income statement and its stock price. Currently Google’s page rank approach is holding up in the short term, but I recently had lunch with Vint Cerf and owe him and email about semantics. Semantics are a pressing issue for Google and the competition is increasing in semantic search with Microsoft’s acquisition of Powerset.

Anderson’s claim that statistical induction on large data sets will replace the scientific method is simply absurd. Induction, deduction and abduction all imply a scientific method through which either observer or participant embrace reality. Drew Conway’s The Hubris of the End of Theory provides useful insights on Anderson’s claims from a statistician’s perspective. It’s no small wonder that Nicholas Carr believes it essential to serve as a skeptic against technological utopians like Anderson.

Carr, in Is Google Making Us Stupid, postulates that there’s a behavior evolving in society: widely available information expressed in binary relations without transitive closure and the Internet as the medium through which is it conveyed is leading unwitting individuals to engage in habits that build cognitive pathways which reduce their attention span. And we can’t stop. Carr describes his own experience succumbing to this pernicious affectation as well as his unsettling feeling that he can neither control or reverse the process already underway in his own life. Ultimately, Carr concludes “That’s the essence of Kubrick’s dark prophecy: as we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence.” According to Carr, our wills have somehow been overcome by a force stronger than reason or survival.

I’ll admit that I spend a good deal of time engaged in the behavior Carr describes. I call it surveying and I’ll claim that I’ve discovered some amazing things that I would not have other wise known: Enterprise Architecture and the Information Flow Framework are just two examples. Today, services like StumbleUpon propose to automate that process. Possibly Carr would benefit from a hobby like transcendental meditation or enlisting in the military where he might develop the discipline to walk away from the machine when he feels himself losing control. But most importantly Carr can overcome his condition by developing a complete theory to guide his surveying. And from this complete theory, possibly using one that Anderson has jettisoned, Carr will develop an intuitive sense of closure and put his conscience at ease.

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A slick way to search – with Mology “selectors”

August 26th, 2008 by Charles S. Knight
Posted in Alts, Innovations, Newcomers, News, Verticals | No Comments »

From Mology comes this announcement:

The camera selector is only the first of many selectors that will be available at Mology, and visitors to the site will soon be able to create their own selector for any product or service


JumpTap : Insights On Mobile Search

August 26th, 2008 by Peggy Salz
Posted in Verticals | No Comments »


More news and analysis around today’s funding announcement from white-label mobile search and advertising company JumpTap.

The company has closed a new round of funding in excess of $26 million, a shot in the arm that Dan Olschwang, JumpTap CEO, tells me allows JumpTap to fine-tune its how it applies search technology and algorithms to improve mobile search and advertising targeting. (Thanks again to Julie Ginches for arranging the pre-briefing yesterday with Dan and Paran Johar, JumpTap CMO.)

At a different level, the investment is a confirmation of the increasing importance of mobile search in the scheme of things (interface to all things digital on mobile) and the central role of white-label providers in the competitive landscape. As Paran pointed in this post and again during our discussion: One of JumpTap’s key differentiators is its close relationship with carriers. “Whether it is demographic or location, whatever data sets they [carriers] want to pass to us enriches our targeting capabilities.”

Moving forward, Paran tells me JumpTap is putting more emphasis on the “flip-side” of this value proposition, allowing publishers and developers to monetize their inventory to a higher CPM. Expect more reach out, more education and more efforts to get the publishers in front of JumpTap’s advertisers. Smart move if we consider the interest of minority shareholder and major advertising/marketing company WPP. Leveraging JumpTap’s advertisers is a natural next step and the recent Pinch deal (covered here) is just the start.

How is this going to come together to help publishers monetize their inventory to a higher level? Dan walked me through an example of contextual targeting on ESPN. A sports content channel, so sports-related advertising is a perfect fit, right? Wrong.

“We’ve based our solution on search technology. We don’t rely only on the tags on the publisher side. When we place an ad on ESPN, we know it’s ESPN, but we also know it’s in the NHL section. We know this is the Bruin’s page, and we know which specific player the users [viewing the content] is interested in. We know if he’s interested in the scores or in last season’s stories. Now, how we do it? We can do this because our search technology includes crawlers and spiders, and we actually read the page that this individual is looking at and distill keywords out of that, as opposed to other ad networks that just rely on the fact that this is a sports site.”

Below are some excerpts of my conversation with Dan and Paran. You might also want to check out this post at MoCoNews, where Tricia Duryee reports on her catch-up call with Paran.

Read the entire post on Peggy’s blog MSearchGroove HERE.

Click4Carbon, or 4LessCarbon, as case may be

August 26th, 2008 by Rafi Farber
Posted in Reviews, Verticals | No Comments »

How many searches do you do a day? If you’re anything like a person with some kind of internet connection, probably more than 2. Speaking in terms of energy, there’s a lot of search energy going on on the net that, like a hybrid car when coasting or braking, could and should be used for some other energy-producing purpose.

Enter Click4Carbon, a search engine that, for every search you make, donates its profits to reforestation projects around the globe. The point is to offset the carbon balance in the atmosphere. The more carbon-sucking machines (i.e. trees) we have on the planet, the less carbon dioxide stays in the air.

Besides funding forestation projects, Click4Carbon also actively raises environmental awareness by helping users to measure their own carbon footprint and provides practical advice and resources to help them to reduce their negative impact on the environment.

These include their Carbon Calculator which can offer an indication of your impact on the environment. I bet you wouldn’t have guessed that given the picture on the right here. (Yes you would have—I know you’re smart if you read this blog.)

Click4Carbon`s mission is to become the preferred search engine worldwide for all environmentally conscious internet users and organizations. Quite a hefty goal and one that I will personally help realize by using it.

Here’s some surprising information though, and encouraging to most capitalists and all Ayn Rand objectivists. Click4Carbon is a for-profit business funding projects managed by the Plant A Tree Today Foundation. It also publishes a 6-monthly report which independently verifies the revenues made by the company and how they have used them, so you can be sure they’re not just buying better quality pens for their office workers or something.

If you would like to become part of the Click4Carbon community either as an advertiser or friend or if you would like to use Click4Carbon or our Carbon Calculator on your site then they say that they would love to hear from you: enquiries@click4carbon.com

Click4Carbon is the brainchild of husband and wife; John and Claire Russell. Give’em a hand folks! (By the way, the site is itself carbon-neutral. No hypocrisy here.)

Seek and Ye shall find UK careers, agencies

August 26th, 2008 by Charles S. Knight
Posted in Global, Verticals | 1 Comment »

What is Agency Seeker?
Agency Seeker is an independent and comprehensive directory of UK recruitment companies with easy-to-use search and personalisation features.

How does it work?
Agency Seeker allows employers and candidates to search our directory of recruitment companies by location, by industry or sector and by agency name. You can also search for agencies with an industry or sector specialism in your local area (eg. Bank Agencies in London).

Who is it for?
Employers and candidates use the Agency Seeker website to research and find recruitment companies in a specific location or with an industry specialism. Recruitment agencies use it to promote their company and services via our listing pages to employers and candidates.

What do I need to know about using a recruitment agency?
Visit our article section for information on everything from agency fees to picking the right agency.