According to Katerina Rotterova of the BenedaGroup, the market leader in the Czech Republic is Seznam and Google occupies the second place. During the year 2006, Seznam launched its own Pay Per Click system Sklik.cz that has become the biggest and the most popular system.

Even launching Google´s Adwords and AdSense in Czech at the end of 2006 did not influence the position of Seznam too much.  The position of the other two Pay Per Click systems Etarget and Billboard is not so strong, but are also used quite often.

During the last two years (2005-2006), there was a boom especially in SEO and Pay Per Click campaigns. Many new companies appeared on the market offering the services in SEM and trainings of basic principles of SEO and Pay Per Click ads.

A lot of Czech companies understand that the Internet is becoming to be one of the most important ways how to target their consumers and spend more and more money on the advertising via Internet. This trend is expected to grow in the future as the number of the Internet users will grow too.

Seznam’s time-line of search results looks interesting, does it not?