Each week on Read/WriteWeb they choose a different feature. This week they will be exploring how non-profit organizations use the Web and the tools available for them.
Over here at AltSearchEngines, we examine a particular Vertical Search every Monday, so this week we will revisit our Alternative Charity Search Engines to contribute to the conversation. This is not an exhaustive list, but I’ve selected 10 that I think are worth a look. If you like one that isn’t listed here, please introduce us to it by leaving a detailed comment.
My Criteria
The five factors that I used in evaluating these search engines are:
Factor #1: Is the site global, or specific to only one country?
Factor #2: How many Charities does it help? Can you choose your own?
Factor #3: How much does it give to those Charities? What % of revenue?
Factor #4: How explicitly do they reveal how to check their figures?
Factor #5: How good are their search results? (All the majors are equal.)
So without further ado, here are my findings:
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What Charities benefit? Changes monthly (by audience poll)
How much do they give? “Every single advertising penny.”
Example: Last month $505 for “Angel Flight Central”
Who powers the results? ![]()
Overall rating? * * *

What Charities benefit? “Pick from 1,000s”
How much do they give? “the major portion” of their ad revenue
Who powers the results? “Various Sources”
Overall rating? * *

What Charities benefit? You can choose from dozens.
How much do they give? “50% of search revenues”
Who powers the results?
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Overall rating? * * * *

What Charities benefit? Greenpeace, World Wildlife Fund (WWF), and Oxfam.
How much do they give? “100% (of) Profits”
Example: $103 raised in August
Who powers the results? ![]()
Overall rating? ****
(Australia)
What Charities benefit? Oxfam; Oaktree foundation; WaterAid; Grameen foundation
How much do they give? “100%. Every cent.”
Who powers the results? ![]()
Overall Rating? * * *
(U.K.)
What Charities benefit? 17 Charities that rotate daily.
How much do they give? “50% of advertising revenue”
Who powers the results? ![]()
Overall Rating? * * *
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What Charities benefit? Various Charitable Cancer Foundations
How much do they give? “70% of all (advertising) revenue”
Who powers the results? ![]()
Overall Rating? * *
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What Charities benefit? Choose from 43,000!
How much do they give? “50% of Revenues”
Example: ASPCA earned $5,870!
Who powers the results? ![]()
Overall Rating? * * * *
(U. K.)
What Charities benefit? (A mere) 170,000 U. K. Charities
How much do they give? “50% of gross revenue”
Example: over £283,823 for charity.
Who powers the results? ![]()
Overall Rating? * * * *

What Charities benefit? A list of major foundations.
How much do they give? 75% of commissions
Who powers the results?
(unless you choose another).
Overall Rating? * * *
Conclusion
None of the search engines on the list rated a perfect 5 star rating in my book, but several were “very good;” namely GoodTree, GoodSearch, CharityCafe, and EveryClick (U.K. only). With just one exception (SearchGive), they all use a Major search engine to power their results, so you should get good search results.
If you fancy one particular charity, then you ought to be able to find it in this group if you check each one. And if you feel like changing the world one penny at a time, I can’t see the harm in switching to a Charity search engine; go for it!




















