There are many SEM gurus who are pushing search engine optimization for each and every business. The medical community has seen an increase in SEO and keyword research to attract more customers to their clinics. The term ACLS has been a keyword that is super hot and attracts a lot of traffic according to SEO Quake. Not to mention the profitability for the business. Doctors and nurses who are business owners are starting to utilize search engines and the algorithms to drive traffic to their respective websites. The Atlanta Board of Pediatrics have also reached out to various web marketing businesses for help in understanding search engine rankings. It is kinda odd that a medical facility would require SEO help. Doesn’t seem that these medical websites would receive links and traffic naturally. Well, the community of giving traffic and inbound links has been long gone. To ensure their existence, they have begun to develop excellent content and added value to the overall user experience to the end user.