Mikojo is a leading provider of search services and technology. Mikojo improves the search experience for consumers by providing mechanisms for users to specify search queries that integrate multiple data sources on the Internet. Based in Foster City, Calif., with offices also located in Australia, Mikojo has a rich history of technology innovation in data integration and Internet search.

A cornerstone of Mikojo’s mission is to fundamentally change how consumers experience search and information access on the Internet. Unlike traditional Internet search technologies, which are designed for casual browsing and learning about new topics, Mikojo is focused on users who have a specific purpose or decision in mind when they utilize Internet search. For such users, Mikojo provides ways to search for criteria across multiple data sources by correlating and integrating these data sources together. Results are presented as tables, allowing users to understand the information more easily and render decisions rapidly. The company is dedicated to setting the standard for search technology and how people find information.

As the Web becomes larger and more complex, finding relevant information efficiently has become increasingly critical to Internet users. Mikojo uses the virtual relation platform called TriggerWare as the foundation for its search technology. By innovating the proven Triggerware© search technology and adapting it to the complex problem of Internet search, Mikojo helps users find what they need quickly and intuitively. The new search facilities are fully integrated into Mikojo’s standard search engine, thereby helping users refine their searches and quickly access the most pertinent and useful ways to gain the information that drives their insight and decision-making.

The Internet has become indispensable to decision making. Search technologies, exemplified by Google, are an integral part of the process of finding data by locating individual web pages that contain specified keywords. Typical search engines in the market are keyword-based and fall well short of being able to capture enough of the structure and meaning of web pages to enhance user decision-making and productivity. Current solutions do not exploit the semantics of web pages and importantly, the results of a search are presented primarily as simply a list of URLs. Users must read the pages in detail to interpret the results, and if a decision requires correlating information from more than one page, the process is manual and tedious.

The Kelsey Group estimates that $45B will be spent on Internet advertising in 2009, growing to $147B by 2012, with the ability to provide a much higher level of targeting relative to offline advertising. Mikojo will focus on those users who use the Web to make real-time, personal or business decisions. The company believes that there is great business potential to provide decision makers a viable technological alternative to move significantly beyond a simple keyword search.

Mikojo’s patented TriggerWare™ technology is built on extracting relations (tables) from seemingly unstructured data sources, including web pages, documents, databases, spreadsheets, etc. This is done by creating or supplying “metadata” about each data source. With TriggerWare™, metadata need not be stored with the data source itself. Mikojo’s technology makes it possible to view any collection of arbitrary data sources as a set of tables in a “virtual” relational database. Once a virtual database is defined, one can define queries over the tables in the database.

The TriggerWare™ query language, similar to SQL (Structured Query Language), provides a more semantically-based paradigm for search than a simple keyword search. As queries involve different tables from different web pages, answers to queries require semantic processing of information from different web pages. The company believes that no current search engine can integrate information from multiple web pages in a semantically significant manner. TriggerWare™ provides smart alerts over complex queries, enabling users to see the answer to their queries, and be notified when such information changes.

Source: Mikojo.com

This entry was posted on Friday, December 11th, 2009 at 8:07 pm and is filed under Verticals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.