GreenPlanetSearch, the award-winning eco-search / green content portal that is reinventing the search industry with its “stunning graphics” and innovative, non-intrusive full-screen ad formats — has just been “social media optimized” into the environmental world’s most advanced digital media platform. Even more impressive, the new GPS 3.0 makes web searches look cool — if not positively sexy. (On Twitter the site is known as “CoolGreenSearch.”)

“Our eco-search results will blow people away with a whole new level of relevancy and reliability,” says Michael Haney, Founder/Co-CEO and Chief Technology Officer. “Rather than overwhelm you with a grossly inflated number of green search results, our double-vetted search engine provides instant, eco-weighted results based on what YOU’RE looking for — not what some ‘green washing’ marketer wants to sell you.”

Positioned as “the first place to go when you want to go green,” GPS 3.0 is designed to “serve the needs of today’s eco-conscious consumers and the forward-thinking companies trying to reach them. The full-screen advertising is beautifully integrated into the overall site design — and manages to be high-impact yet totally non-intrusive,” says Peter Einstein, Co-CEO / Chief Strategic Officer.

While the eco-search engine may be the primary reason visitors come in the first place. But the content, graphics, and “cool” user experience are the reason they stay. “Our audience is extremely green-oriented AND in active search mode — not just for information but for products that help support their eco-friendly lifestyles,” says Einstein.

GPS will keep its visitors up-to-date with a constant flow of eco-news and ideas, spotlighting the “true heroes of the environmental movement” — the dedicated individuals and organizations (both non-profit and for-profit alike) with potentially planet-changing ideas but all-too-often without marketing and promotional budgets to match.

In addition to “eco-inspirational” Tweets on Twitter and longer postings on the GPS blog from “EcoEinstein,” (Peter Einstein’s Twitter alter-ego), GPS will feature “Eco-Buzz” by in-house Conservation Biologist, Dr. Deirdre Doherty, who will provide insightful commentary on today’s major environmental issues.  Their “EcoReTweeter” will soon supply GPS with 24/7 real-time tweets from over 900 of the best green Twitterers.

By constantly pushing the creative envelope, GPS hopes to not only make Google green with envy, but Yahoo, Microsoft, and every other traditional search engine as well — including special interest search engines.

Source: GreenPlanetSearch.com

Follow us on Twitter @EcoEinstein @CoolGreenSearch @EcoReTweeter