Healthy Travel Media, publisher of the Patients Beyond Borders series, and Medeguide, an online international doctor directory, have jointly launched the Patients Beyond Borders FOCUS ON: series.

Produced by Patients Beyond Borders editors and marketed by Medeguide, FOCUS ON: is an easy-to-distribute digital publication with search capability, enabling hospitals to showcase their centers of excellence, signature services, facilities, doctors, leading-edge technology, and international patient resources.

FOCUS ON: also provides a direct connection to Medeguide’s doctor and treatment-package search engine, allowing users to access hospitals directly to request appointments and information.

The Patients Beyond Borders team of independent editors will work closely with selected hospitals to highlight information important to medical travelers, including the hospitals’ vital information and statistics, images of the facilities, patients’ stories, noted specialties, international awards and accreditation, along with destination-specific travel tips.

Josef Woodman, author and creator of the popular Patients Beyond Borders series says, ” This gives medical travelers unique, concise insight into what makes a particular hospital special. Medical travelers typically use multiple sources of data before selecting a particular hospital or doctor, and it consolidates all that information in one easy-to-read document that can be shared, emailed, and printed.”

Medeguide founder, Ruben Toral, describes the service as “ A Swiss army knife–one simple tool that does many things. Consumers want relevant information in a format that can be shared easily with family and friends.”

Through direct connections to Medeguide’s online doctor directory, FOCUS ON: users can review and share profiles of doctors and packages with the click of a mouse. Woodman and Toral continue to look at new opportunities in the medical travel industry through an approach called destinations to doctors. By coordinating and combining information on destinations, hospitals, treatment packages, and doctors, they believe patients will have better tools to make informed healthcare decisions.

Medeguide is an online doctor directory featuring medical and surgical specialists from leading medical centres around the world. Using Medeguide, consumers can search, find, and connect with doctors and hospitals directly for appointments and information.

Patients Beyond Borders is the series of bestselling consumer guides to medical tourism. Its imprint, Healthy Travel Media, publishes books, eBooks, and web-based consumer reference information on medical and wellness travel.

Healthy Travel Media and the Tourism Authority of Thailand (TAT) have launched Patients Beyond Borders: Thailand Edition. Produced in collaboration with TAT, the 244-page guidebook features 32 pages of colour and offers an in-depth overview of Thailand’s international hospitals, selected health travel agents, nearby recovery and guest accommodations, spas, and area travel information.

Source: IMTJ here

This entry was posted on Friday, November 6th, 2009 at 9:08 pm and is filed under Global, Health, Verticals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.