Thoora, which helps people discover what the world is really talking about, marked the official launch today of its real time news discovery service at BlogWorld Expo.

Thoora’s free service had previously been in private beta since it was unveiled at TechCrunch50 last month. Now, everyone can visit Thoora.com to find the news attracting the most attention and social reactions from the blogosphere, Twitter and traditional media sources.

Thoora’s proprietary platform searches the Internet to find the stories people are talking about. The company uses cutting-edge filtering, clustering, and ranking technology to put the spotlight on the stories generating the biggest reaction within the entire blogosphere, Twitter and more than 4,500 traditional media sources. Thoora’s news aggregation and story ranking algorithm is completely automated — relying on people’s implicit actions rather than human curation to determine the stories attracting the most buzz.

Since its private launch, Thoora has incorporated several key features to further enhance the news discovery and sharing process. Over 25 subcategories have been added to Thoora’s main categories, such as a mobile section within technology, making it even easier for people to browse specific areas of interest.

Thoora users can now publish their comments about stories directly to Twitter or Facebook, letting users share their opinions and what they have discovered with their social networks. And with new internal commenting features, people can exchange comments with their friends on Thoora to spark conversations and talk about the day’s breaking events and provocative blog posts.

“We have been excited to see such an overwhelmingly positive reaction during our private beta phase,” said Thoora CEO Michael Lee. “The strong community support for our platform confirms our core belief that the distribution and consumption of the news is changing, and people are looking for better ways to capture the interesting and diverse voices and content on the social Web and traditional media — not just what a few editors think is important.”

With Thoora, people can find content from blogs, Twitter, and traditional media sources. The service tears down the silos between social and traditional media, so readers no longer have to visit one site for a news article and another place for a blogger’s perspective. And by leveraging the wisdom of crowds to pick out the stories attracting the most attention, Thoora offers a truly unbiased perspective on the hottest stories of the day, and helps uncover voices that otherwise would never be heard.

Since March 2009, Thoora has indexed more than 81 million blogs and collects content from 720,000 blog posts each day. The service also looks at articles from 4,500 traditional media sources.

Visit Thoora today to discover what the world is talking about!

Source: Thoora.com

This entry was posted on Friday, October 16th, 2009 at 10:54 am and is filed under Newcomers, News, Realtime. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.