At the TechCrunch50 conference, Thoora unveiled a new service that makes it easy for people to discover the news attracting the most attention within the blogosphere, Twitter and thousands of traditional media sources.
In real-time, Thoora identifies the most interesting stories from the entire blogosphere, Twitter and all traditional media sources, providing users with access to the most unique perspectives and voices. Thoora uses a proprietary and cutting-edge filtering, clustering, and ranking algorithm to identify the stories with the strongest ’signals’ (i.e. the most activity, comments, posts, updates, etc.). Thoora then ranks the stories based on the size of the reaction they generate.
By integrating the three content categories – blogs, Twitter, and traditional media coverage – Thoora tears down the silos between social and traditional media to give readers a richer perspective on the stories that really matter.
“The news is changing – it’s no longer just about the New York Times. There’s a wealth of content on blogs and Twitter, but today’s reader still deals with a very fragmented experience of having to visit one site for a news article and another site for a blogger’s perspective,” said Michael Lee, CEO with Thoora. “We’ve created a single location that captures and integrates all the interesting voices and content related to the hot stories and breaking news of the day.”
Thoora’s news aggregation and story ranking algorithm is completely automated, meaning there’s no human editorial selection or curation. As a result, the platform offers a truly unbiased perspective on the hottest stories of the day – leveraging the wisdom of crowds, rather than focusing on the stories handpicked by a small group of editors or A-List bloggers.
And unlike other crowdsourcing and aggregation services, Thoora relies on people’s implicit actions such as blog posts, comments and tweets rather than voting or link analysis. This lets Thoora uncover voices that otherwise would never be heard or discovered.
Since March 2009, Thoora has indexed more than 81 million blogs and collects content from 720,000 blog posts each day. The service also looks at articles from 4,500 traditional media sources.
The free service can be used to discover the day’s biggest stories, as well as browse the top ranked stories in key categories such as business, entertainment, sports, lifestyle and science/technology.
Thoora also lets users do searches, which combined with its extensive and powerful content sourcing and technology platform enables users to mine the hidden parts of the blogosphere and read the news stories that specifically interest them.
Thoora is currently in private-beta and available by invitation-only.
Thoora will be open to the general public in the coming weeks.
Source: Thoora.com
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