Micello, a revolutionary mobile application that allows users to explore and navigate “inside” places of interest using an iPhone, was showcased at DEMOfall 09 in San Diego.

Micello has built a database of maps of places people go to; shopping malls, college campuses, convention centers etc, and allows users to access, navigate and explore those places using their mobile phones.

In addition, by integrating social networking services into the application, Micello brings together all the activity happening inside a building where people gather.

“The maps today bring you to the door. We take you inside the place. It’s the last mile, the unchartered territory. We are building the foundation for indoor location based services and creating an eco-system similar to what’s happening in the outdoor space,” said Ankit Agarwal, Founder and CEO of Micello. “Micello is really all about people, places and events at indoor locations. What’s happening here and who is here now,” he added.

“I can see an industry emerging around what Micello has started. Innovations in location technologies will help them provide new and exciting services to businesses and consumers alike,” said Chris Shipley, Executive Producer of the DEMO Conferences. “The indoor space offers an engaged audience of people who want information that is both location and time sensitive. Micello certainly has an innovative approach to fill this need,” she added.

“Our data driven architecture enables us to deploy new communities rapidly. We render highly personalized maps and allow our users quickly access high value data,” said Prakash Narayan, Co-founder and CTO of Micello.

Micello’s vision is to bring all the interesting places in the world available for you to navigate and explore on your mobile device. Leveraging its tag line “Your Phone is Your Network”™, Micello delivers a unique rich media application that enables a user to interact with different places using a mobile phone.

Source: Micello