Frazoo, a three tier search engine company offering affordable pay-per-click advertising, today announced the acquisition of next generation in-text advertising network BrandClik. The acquisition provides Frazoo with an easy to implement in-text technology to monetize content without negatively affecting the user experience.

“During the current economic environment we see this acquisition as a positive opportunity to deliver even more value to our advertising and publishing partners,” said Craig McFarlane, president and CEO of Frazoo. “We are excited to incorporate BrandClik’s unique technology of non-intrusive, in-text advertising capabilities and adding BrandClik’s strong stable of clients to the Frazoo platform.”

The BrandClik technology and network was built as a new online advertising model that enables publishers to create revenue for editorial content while providing cost transparency and highly-qualified, brand-protected, click-through-traffic for advertisers looking for high ROI in the online advertising space. The technology tags specify brand name keywords and create links to a chosen destination that is not activated until the user manually clicks the link. This format is non-intrusive to site content, ensures the protection and monetization of brand names and allows BrandClik to pioneer a form of online advertising that provides value-added benefits to both publishers and advertisers. BrandClik continues to develop innovative applications surrounding its technology that will enhance customer satisfaction and the user experience.

BrandClik clients include online newspapers, blogs, websites and local and national advertisers.

Source: Frazoo

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