The Springo Concept:

The vast number of websites on the Internet makes it hard to get to the best site for a specific purpose. Most users choose between two strategies for dealing with the overwhelming array of sites: Either they stick with familiar sites, or they try to narrow down an unmanageable number of search engine results. Both approaches may cause the user to miss the websites that are most relevant—the sites that provide the precise information or services that they need.

Springo is a shortcutting tool that empowers users to rapidly and easily navigate to the best websites for each specific purpose.

* Springo singles out the most widely consulted websites—those sites that provide the information that most users need.
* Springo organizes the Internet according to categories and allows users to quickly navigate between categories, or focus or expand a search along the category tree.
* Springo directs users to specialized and expert sites, knowledge centers, and vertical sites that are most relevant to their search, since in many areas, no one site is likely to provide all the information that a user needs.
* Most Internet users can quickly and almost intuitively identify the websites that are most likely to provide the information that they need. The clear, user-friendly Springo visual interface enables users to assess a number of sites at a glance, without going through a time-consuming and irritating click-load-and-return process for each site.
* Springo ranks websites based on their actual popularity among users. Since user behavior is our only consideration, commercial factors and website optimization techniques do not impact our site rankings

The Springo Solution:

Springo makes getting to the site you need almost effortless.

* Springo offers three convenient ways to get to the sites you need: From the Springo site, with the Springo Express browser tool, or by simply typing a topic or site name —-not a URL-— directly in your browser address bar.
* Springo results offer a concise, selective array of top sites, chosen solely on the basis of usage statistics. Clear-at-a-glance screenshots are accompanied by an editorial description of each site and its categories.
* When the leading site offers users multiple sections that address different needs, such as a news site with distinct sections for news, weather and finance, Springo presents a site tree that maps top functionalities and sections, making it easy for the user to choose the one that best meets his or her needs.
* Along with top sites, Springo displays a topic list with “Narrow” and “Expand” options. Springo has mapped the best sites on the Internet, organizing them into categories that reflect the way users think. So with the click of a mouse, users can narrow or expand the choice of sites for greater targeting and accuracy.
* Because rankings are based on usage statistics, they are not susceptible to commercial optimization. So Springo results display the most relevant sites for most users.
* The Springo Express browser tool enables users to navigate directly to the website they need by simply entering a site’s name –not its URL– in the browser address bar. The tool also displays links to websites that are similar to the site that is currently open in the browser. In addition, when there are top sites that are relevant to search queries entered by the user in a traditional search engine, Springo displays handy shortcuts to those sites alongside the search engine results.

Sources: Springo and Steffen