Finding Pipl on the Web with People. Is It Creepy?
February 2nd, 2009 by Guest Author
Posted in People, Verticals | No Comments »
RevaHealth, the Medical Tourism Search Engine
February 2nd, 2009 by Charles S. Knight
Posted in Health, Updates, Verticals | 1 Comment »
Tourists and business travelers looking to take advantage of huge savings on high quality health, cosmetic and dental treatments can now compare clinics and prices on RevaHealth, the search engine dedicated to helping people find clinics in countries all over the world. Heart bypass surgery, costing on average SP$195,000 (US$130,000) in the U.S.A. and SP$66,000 (US$44,000) in the U.A.E., is available for as little as SP$28,000 (US$18,500) in Singapore.
Lifesaving Heart Bypass Surgery Available From Just $28,000
Singapore Medicine says that 410,000 overseas patients travel to the country annually here(*). Patients from the Middle East come seeking heart and vascular surgical procedures, encouraged by the high level of healthcare provided and the use of top-of-the-range medical equipment. Other patients, typically from the U.S.A. and Australia, come for cosmetic surgery and dental treatments ranging from cheek implants and breast augmentation to dental crowns and implants, attracted by the huge savings that can be made. For example, a facelift procedure costing on average SP$12,000 (US$8,000) in the USA and SP$15,000 (AU$15,000) in Australia is available for SP$2,600 (US$1,700) in Singapore.
People find it difficult to source clinics in Singapore that offer the particular treatment they are looking for, be it a coronary angioplasty, an eyelift or tooth implants. RevaHealth lets visitors easily find and compare clinics in Singapore. However, people searching on the Internet for information about clinics are running into problems, with traditional search engines returning to many irrelevant results. A search on RevaHealth.com helpfully returns only relevant clinics and lets potential patients compare their various options.
CEO and founder of RevaHealth.com, Caelen King commented, “People find it difficult to source clinics in Singapore that offer the particular treatment they are looking for, be it a coronary angioplasty, an eyelift or tooth implants. RevaHealth.com lets visitors easily find and compare over 160 clinics in Singapore, helping them save time and money in finding the best clinic and treatment for their needs.”
RevaHealth.com is a search engine that makes it easy for users to find and compare health clinics worldwide. Founded in 2006, it currently stores information on over 60,000 clinics in the UK and Ireland and thousands more in 50 countries around the world. Revahealth helps people take control of their healthcare choices and find the most suitable clinic and treatment for their needs.
Example: I searched for Dentists in the Americas:

The World Health Organization recently rated Costa Rica’s healthcare system above that of the U.S. so it’s no wonder that Americans are looking to their cheaper neighbours to cut the costs of healthcare.
Mexico is the regions largest dental tourism destination with thousands of Americans making the journey south of the border each month to cut their dentistry bills. Mexican and Costa Rican dentists regularly complete some or all of their training in U.S dental schools and many are members of the Amercican Dental Association.
Training is comparable to the U.S with a 5 year degree in dentistry and a commitment to continuing education to keep skills up to date. Mexican border towns offer convienience for L.A, Arizona and Texas while futher flung destinations like the Yucatan and Costa Rica appeal to the adventurous tourist who also wants quality dental work. Our most popular dental destination in the Americas is Tijuana.
Then I drilled (sorry!) down to:
You can browse a list of clinics that provide veneers on RevaHealth. Veneers are one of the most effective ways of creating the “perfect smile”. Not only can they be used to provide a bright smile, they can also fix chipping, uneven or spaced teeth. Veneers have the added advantage of requiring only small amount of preparation, making them very attractive to the dental tourist. However they are one of the more expensive cosmetic dentistry procedures.
What are dental veneers?
A veneer is a thin layer of material, usually porcelain or plastic that is placed over the front teeth to change their shape and colour. Significant improvements in the appearance of individual teeth can be achieved with minor tooth preparation.
You might need veneers if:
- Your teeth are badly stained and tooth whitening is not an option
- Your teeth are chipped or have small holes in them
- Your teeth have an odd appearance (such as being unevenly spaced)
- You need a crown but veneers can often be a good alternative
Things to watch out for:
- If you grind or clench as this can break veneers
- Only getting a few veneers as matching colours with your existing teeth can be very difficult
- Your lips stick out. Although veneers are very thin they will have an effect on pushing out your lips further
- If you have an under bite this may chip the veneers on the upper teeth
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What is the procedure like?
The first stage of the procedure is to prepare the teeth. This normally involves reducing them very slightly to allow for the veneer to sit correctly. A mold is then taken and sent for fabrication to a laboratory. In this instance, you should be provided with temporary veneers, which should give you a good idea of the eventual outcome. In some cases the dentist may be able to create the veneers in the surgery. At the second visit, your dentist will check the veneers that have come back from the laboratory and adjust them to achieve the best fit and colour.
What different types exist?
Composite
This can often be performed in a single visit to the dentist and are therefore an appealing option for the dental tourist. Composite veneers typically last between 5 and 7 years.
Porcelain
A very thin layer of porcelain is bonded to the teeth. Porcelain veneers require two visits as the veneers need to be fabricated in a laboratory. Porcelain veneers typically last 10 to 15 years.
Lumineer Porcelain
This is a new type of porcelain veneers and is made out of cerinate porcelain. They are incredible thin and require the least amount (sometime none at all) of tooth reduction to fit them and often there is no need for any anaesthetic. These veneers typically require two visits.
What affects the price?
- The number of veneers you are getting
- The type of veneer
- The amount of preparatory work required
- The dentist selected
Price Comparison (Porcelain)
Price lists should always be viewed with caution as many factors can increase or decrease the resulting price. The follow list gives some indicative costs for porcelain veneers across the world:.
| USA | UK | Hungary | Poland | Belgium | Mexico | Costa Rica | Thailand |
| $1,500 | $1,000 | $540 | $430 | $800 | $400 | $400 | $300 |
| €1,100 | €750 | €400 | €380 | €600 | €300 | €300 | €225 |
| £750 | £500 | £270 | £215 | £400 | £200 | £200 | £150 |
Source: RevaHealth.com
Kosmix introduces sponsored widgets
February 2nd, 2009 by Guest Author
Posted in Innovations, Updates | No Comments »
This entrepreneur interview is by Bambi Francisco.
You’ve heard of sponsored listings, but have you heard of widget listings?
Probably not. That’s because it’s a new concept being introduced by Kosmix, an alternative search engine seeking to help users browse the Web.
In this interview, Kosmix co-founder Venky Harinarayan talks about how Kosmix plans to monetize its service through sponsored widgets. Every module on Kosmix’s site is a widget, said Harinarayan, referring to sites, such as Google, YouTube, Wikipedia and Flickr, that Kosmix aggregates for information. To this end, “[advertising] Widgets fit more naturally with the site’s paradigm,” he said. “If you’re looking at digital cameras [for instance], Sony can give you a rich widget [with offerings].” (See past interviews with Harinarayan below)
Interesting idea, and certainly novel. But the size of a widget alone makes it prohibitive to have as many widgets on a page as there are sponsored links. This means there are potentially fewer advertisers per topic. Indeed, this is why the widget sponsor pricing will be a combination of CPC (cost per click) and CPM (cost per thousand views), and not just CPC, Harinarayan explained.
But getting high CPMs shouldn’t be difficult, he suggested.
Because Kosmix is part search, people who are searching for topics are showing their “intent,” he said. Essentially, by being able to show advertisers that users viewing a certain topic are “intent” on finding information, an advertisement may actually be more effective than say when a person is on a social network and oblivious to content beyond the activity a person is engaged in.
Additionally, if a marketer chooses to place a sponsored widget on a specific topic, Kosmix will come up with related topics to place that widget, thereby giving marketers broader reach.
Besides talking about the Kosmix model, Harinarayan also said that the goal for Kosmix, which recently raised $20 million in venture funding, and $55 million in total since 2005, is to get to cash-flow positive.
When will that be? I asked.
Harinarayan declined to comment, only to say that he’d be very disappointed if the company weren’t cash-flow positive by 2010.
This summary and video by Vator.tv
Mobile Search and Advertising and Keywords
February 2nd, 2009 by Peggy Salz
Posted in Mobile, Verticals | No Comments »
STUDY: Common sense tells us click-through rates (CTRs) on personalized advertising should exceed CTRs on more random [translated: less relevant] mobile advertising, but here is an important data point direct from Telenor R & I, the research arm of the Telenor Group, and Mobile Content Networks, a provider of mobile search management, search merchandising, and PPC content promotion solutions, to back it up.
The companies teamed up in Norway along with MADS, a European mobile advertising technology provider, and Aspiro, a Scandinavian mobile content provider, to evaluate the effectiveness of federated mobile search - an approach that blends results from a variety of content sources and search engines - and personalized advertising. Findings from the pilot tell us that CTRs for personalized ads “exceeded those for random ads by a 3:1 ratio.” What’s more, CTRs on ads also “increase in proportion to the degree of humor, context, and targeting associated with specific search queries.” Finally, nearly half of the users surveyed reported they were “satisfied or very satisfied” with the service, and 54 percent said they got the results they wanted. (Both results were more than double pre-study satisfaction levels.)
The takeaway: MCN CEO Marc Bookman is quoted as saying that the Telenor pilot has “confirmed the effectiveness of federated search to promote content availability, to rank and place relevant content, and to support the delivery of highly relevant and valuable advertising.” This conclusion dovetails well with my own work in this space, which I present in a white paper on federated mobile search, the first of its kind in the industry, sponsored by Motricity and slated (I’m told) to be released in the next weeks. I reserve judgment on the specific findings of the Telenor pilot until I know more about the methodology. (The press release is quite thin on this.) However, I’ll have a chance to get the inside track from the source soon. Andrea tells me I have a bnetTV interview scheduled with MCN co-founder Kimmo Paaso during Mobile World Congress (MWC), so please check for the video interview (on the MSG player) shortly after the event.
For the complete blog post, please go to MSearchGroove.
TOP KEYWORDS: A valuable post from Bryson Meunier, Associate Director of SEO at Resolution Media, an Omnicom Media Group, and leading SEO expert (my opinion). In this recent post, Bryson does the heavy-lifting for us all, compiling a must-read list of the top mobile search queries entered in 2008, as reported by Yahoo Mobile, AOL Mobile, and Google Mobile India.
Yahoo! Top Mobile Searches 2008
1. MySpace
2. Facebook
3. Craigslist
4. Movies
5. Weather
6. Olympics
7. The Dark Knight
8. Kim Kardashian
9. eBay
10. AIG
AOL Mobile Search Top Mobile Searches 2008
1. MySpace
2. AIM
3. iPhone
4. MocoSpace
5. Facebook
6. Craigslist
7. Weather
8. Free Ringtones
9. MapQuest
10. Match.com
Google Mobile Top Mobile Searches 2008 – Google India
1. orkut
2. yahoo
3. waptrick
4. gmail
5. games
6. katrina kaif
7. rediffmail
8. yahoomail
9. namitha
10. google
But Bryson doesn’t stop there. He also conducts an interesting experiment, assigning each keyword a volume according to Google’s new mobile keywords tool. His takeaway: “If you or your clients were selling anything in 2008 that related to any one of these things and you didn’t target mobile users, you missed out on millions of impressions and possible conversions.” The mobile opportunity is significant, and Bryson’s must-read blog gives us the context we need to understand and take advantage of it.
SimilarWeb 3 – Discover Without Searching
February 2nd, 2009 by Charles S. Knight
Posted in Innovations | No Comments »
SimilarWeb 3 from Similar on Vimeo

The internet is a world of unending information that is growing rapidly from day to day. With the development of the WEB 2.0, more and more information is available on the internet; as a result it is becoming increasingly difficult for users to find the information that they seek. SimilarWeb offers an improved method of navigating the internet as a complementary product that will assist users and improve their internet surfing experience. We created SimilarWeb because we believe people need an improved and easier way to navigate and access information. For more information you can contact us at Info (at) SimilarWeb (dot) com Thanks to MakeUseOf.com
















