itsmy.com, one of the largest global mobile communities, has chosen Taptu, a pure-play search engine designed specifically for mobile, to provide itsmy.com’s growing community with a super fast search service, and access to an index of mobile-friendly web content. The move will see itsmy.com’s mobile community of over two million users gain instant access to a variety of content via Taptu.

Taptu’s strength is entertainment search; helping users find and enjoy a wealth of mobile content such as videos, music, images and lots more. Taptu finds the best of the web for mobile phones; serving content to mobile devices that looks great and can be easily shared amongst friends. itsmy.com has chosen to add Taptu’s search to give its users a rich mobile search experience; they can now search for entertaining mobile Internet content from within their community.

In addition to core search functionality, Taptu can now offer mobile partners, like itsmy.com, mobile search sponsored links. This provides partners with a new incremental revenue stream, and gives advertisers access to high-value and young audiences in a relevant and efficient way.

This entry was posted on Tuesday, November 4th, 2008 at 10:15 am and is filed under News, Updates, Verticals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.