EveryZing is launching a new, next-generation media player, MetaPlayer. MetaPlayer will allow media companies to feed off of YouTube’s content, while making the YouTube videos even better and monetizing them.
Here is just a taste of how the MetaPlayer will revolutionize the way we interact with infotainment:
* Ability to integrate multiple back ends such as Brightcove and YouTube into player, creating a seamless user experience
* Delivers a true lean-forward consumption – users can search w/in a video, navigate using different scenes, comment at any point w/in the video, create a playlist, etc.
* Increases viral consumption – can embed entire video or clip your own part of video to embed another Web site, can email or bookmark it.

MetaPlayer is the Web’s first video player to deliver a true “lean-forward” consumption experience. To date, online video has resembled simply another screen for users to passively consume video It has not delivered on the promise of interactivity to meet Internet users’ demand. EveryZing’s proprietary ability to automatically generate high quality transcripts and tags combined with MetaPlayer’s ability to play videos from multiple backends including YouTube, Brightcove, and any in-house developed player creates the seamless video user experience that top-tier publishers require.
EveryZing’s ezSEARCH and ezSEO currently address the key challenges of multimedia search and discovery on both our partners’ sites and across major search engines like Google, Yahoo and MSN. The MetaPlayer provides the third-leg of audience development by using EveryZing generated transcripst, auto-tags and thumbnails to create a lean-forward multimedia experience.
State of the Art Navigation:
MetaPlayer leverages EveryZing’s patented ability to create high quality meta data around each audio and video clip, including full-text transcripts and automatic tagging. This rich meta data is then integrated into the end user experience, enabling them to search within a video, navigate a video conceptually using time-stamped tags, or visually navigate a video using our patent-pending scene-based navigation.
Viral Consumption:
On the Web, users are in control. The challenge is to give them the features they demand for sharing, clipping, and commenting on your content, while still maintaining control of the brand and advertising elements. With MetaPlayer, users are able to take advantage of our advanced video clipping capability and comprehensive sharing options delivering viral consumption of your content while extending advertising reach.
Seamless Third Party Player Integration:
MetaPlayer is the first video player framework to take advantage of the growth in “chromeless” players on the Web. With MetaPlayer, publishers can integrate numerous backend video services such as BrightCove, YouTube, MetaCafe and more. End users are able to search and navigate to third party content while staying on your site, and enjoy a seamless content experience including all of the advanced navigation within the video clips and viral sharing features. Publishers benefit by maintaining control over the brand and advertising elements.
MetaPlayer is a Flash-based player, and is delivered via software as a service (SaaS). MetaPlayer is completely customizable and configurable including custom skins, controls, ad tags, and analytics. All of the features can be turned on or off via RAMP, EveryZing’s management console. MetaPlayer easily snaps into ezSEARCH and ezSEO, or can be integrated into your site on a standalone basis.
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