Vertical Search better than General Search?



TolMol is a social comparison shopping service. You can search and compare prices, features, and ratings of products and services in all popular categories like Mobiles, Computers, Electronics, Clothing, Autos, Travel, and more.

TolMol’s one stop search and comparison service saves you time – you no longer need to jump from site to site to find that best deal on the product you are looking to buy. TolMol’s proprietary vertical search technology does just that for you. You can also find information on local shops, dealing in products and services of your interest, in your city.

“Shoppers can better find and weigh their options on a shopping-focussed search engine than on a general search engine,” said Anuj Kanish, co-founder and CEO, Avake. “A user on a shopping search engine is closer to making a purchase than a user on a general search engine and therefore a vertical search engine offers a better conversion rate for advertisers,” added Ramna Sharma, co-founder and president, Avake.

Source: TolMol

Leave a Reply