There’s something special about Truevert. I’m serious. It’s not flashy, it’s not glitzy, it looks pretty basic, and you’re not drowned with swankiness and ostentatious colors. The only thing they have to offer is quality. This is a quality alt. Allow me to explain.

Truevert searches environmental topics semantically. What this means is that it understands the content of the documents it searches, at least on a rudimentary level. I tested this out. Since the site focuses on environmental content, and I have a fridge that makes way too much noise that I actually have to UNPLUG to watch a DVD on my laptop with lousy speakers because otherwise I wouldn’t be able to enjoy a good half hour of Futurama without putting in my earphones, which I do love, but which don’t allow my wife to join in the fun…I lost my train of thought. But I still wanted to look up environmentally friendly refrigerators. So all I did was type in, “refrigerator”.

See the picture on the above right over there ↗? It’s a list of qualifying terms, begging me to click on one of them to narrow down what exactly it is I want. I love solar power, and as you can see with those color-detecting cones of yours in your foveae, “Solar Powered” is highlighted yellow like the golden vainglorious sun itself. Now here are two pictures. The first are the list of results I got for solar-powered refrigerators.

Here’s a picture of one of the solar-powered refrigerators.

Truevert sent me to PDF’s on the actual products, to sites where I could research and purchase a fridge, to consumer reports about solar-powered fridges…point being, to stuff that actually has to do with stuff, instead of a webpage featuring a newspaper article about a drunk who attacked his cat with a “…solar-powered flashlight he kept in his refrigerator…” as one might get on a keyword-based searched.

Now look. I could go on an on about the science of this thing and get down and dirty into the nitty gritty and other two-word clichés that are either alliterative or rhyme and are catchy. But I’ve given you the reason you should check this out. Pithy is attractive. In fact, I’m considering naming my future son Pith.

This entry was posted on Wednesday, October 8th, 2008 at 8:07 am and is filed under Newcomers, Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.