Gotuit Selects Pixsy for Video Search

Gotuit, a leading provider of video optimization technologies, today announced that it has partnered with Pixsy, the leading B2B provider of private label video and image search, to deliver a greatly enhanced video search and syndication capability. Gotuit customers using the Gotuit Video Metadata Management System (VMMS), now can have mRSS feeds of their Gotuit-powered video library published to and ingested by Pixsy’s Media Search platform to drive greater traffic and monetization.

“Video search is a difficult problem that Gotuit’s premium metadata is ideally suited to solve,” said Gotuit CEO Mark Pascarella. “By publishing a detailed set of information about each individual scene within the source video asset, the amount of information in a search index about a video library explodes. Our customers love the fact that by using Gotuit they can publish between 10x and 25x more data to the video search providers like Pixsy. This directly translates into increased traffic.”

Gotuit empowers video publishers to greatly improve how they monetize their video libraries by creating structured metadata describing each meaningful scene within the original source videos. This allows publishers to fundamentally improve how they package and present their content on their site, and allows the viewer to personalize their viewing  experience. These factors combine to greatly improve session time and the associated ads served.

In addition to its on-page benefits, the scene-level metadata can now be syndicated through mRSS feeds to Pixsy for inclusion in their Video Search Playback(VSP) platform. Each scene has a thumbnail, title, description, direct URL link, embedded player code, and other structured attributes defined by the publisher. Instead of a single asset in the mRSS feed, each scene is individually identified using the premium metadata. Pixsy can then use this to drive more traffic back to the original site, or offer far more video elements within Pixsy’s VSP for publishers to enjoy greater monetization when their content is watched off site.

“Gotuit’s premium metadata approach is a terrific fit with Pixsy’s mission to dramatically enhance traffic and monetization for website owners,” said Pixsy CEO Chase Norlin. “Allowing our search technology to work against each scene inside an asset, instead of just the asset itself, grows the search index for each video by an order of magnitude for the user to better search against.”

In addition to greatly increasing the number of items within a search index due to the scene definition, the metadata describing the scenes can be more accurate, precise and contain new information that cannot be determined from a simple speech-to-text or computer vision approach. Publishers using the patented Gotuit technology can add their own information about each scene, including elements like Emotion, Location, Plot Line, Topic, Keyword, and other data elements that significantly enhance the breadth of information available for video search.

Findology Selects Pixsy for Video Search

Pixsy, the leading B2B provider of private label video and image search to websites and applications, today announced a distribution partnership with Findology, a provider of sponsored search solutions for publishers and affiliates which maximizes site revenue through targeted advertising inventory and innovative search technology.  Under the terms of the agreement, Findology will utilize Pixsy’s advanced Video Search Playback (VSP) platform, along with its own video search technology to offer video capabilities to their network of owned and operated properties (Videoheads.com) and affiliates.

As a result of utilizing Pixsy’s new VSP platform, Findology will build, manage, and monetize a customized video search and playback experience for a large audience of consumers interested in online videos.  The Pixsy VSP technology will be deployed across Findology’s O&O sites and affiliates.

“We chose Pixsy for their massive video index and flexible APIs that enable us to customize the solution to meet our customer needs,” said Jon Waterman, CEO of Findology.

Pixsy CEO, Chase Norlin added, “We’re excited to be working with such a world class search company and this is a great example of our ability to distribute search both nationally and internationally.”

This entry was posted on Tuesday, September 30th, 2008 at 2:08 am and is filed under Alts, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.