Item #1 – The Product
tripwolf is a social travel guide for the discerning traveler that combines professional editorial travel content with user generated content – a collection of  experiences from thousands of travelers worldwide. With tripwolf, travelers can generate their own customized 10-20 page travel guide based on their individual preferences and recommendations from friends and “trip gurus”.  Soon travelers will be able to book their trips through tripwolf, too.

Item #2 – The Vision
tripwolf aims to be the leading Web 2.0 travel guide, with a focus on Europe (for travelers going to Europe as well as Europeans traveling outside).

Item #3 – Positioning
tripwolf caters to the US and European markets with sites in English and German. tripwolf joins the rapidly growing online travel market which is by far the biggest e-commerce market worldwide. tripwolf benefits from the general trend towards individually planned trips (dynamic packaging) and away from standard package trips. Consumers demand more personalized and genuine travel experiences, no longer just cheap flights and hotels.

tripwolf is the perfect tool for independent travelers, a “one-stop shop” where users can design their own trip with tips from the tripwolf community and an emphasis on the experiences of friends (their social graph). On tripwolf, travelers are guaranteed to find secret and off-the-beaten-path spots that are generally hard to find on web.

Item #4 – Markets
tripwolf is international and is being launched in English-speaking markets (US, Canada, UK, Ireland, Australia, New Zealand) and German-speaking markets first (Germany, Austria, Switzerland). A Spanish-language version for Spain and Latin America will follow in 2009. Further planned: versions in French, Italian, Portuguese and Mandarin.  Source: tripwolf

Wolves Currently Online
* http://www.tripwolf.com
* http://www.tripwolf.at
* http://www.tripwolf.de
* http://www.tripwolf.ch
* http://www.tripwolf.co.uk

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