The recent release of this valuable knowledge resource may have slipped your attention in the summer months. But with vacation over and most of us in catch-up mode, the timing is perfect to check out and download the Mobile Industry Atlas, a visual map developed by VisionMobile that provides a who’s who in the mobile industry and the position they occupy in the evolving value chain (from handset design through retailing, including development and delivery of hardware, software, SIM cards, services, and content).

The Atlas examines the handset lifecycle and looks at the key companies active in the pre-load phase (vendors involved in providing software, hardware and services to the core value chain during the design and development of the handset, and before the software is embedded onto the handset), and the major players in the post-load phase (vendors involved in providing content and services after the handset has left the factory).

It was months in the making, a job well-done by Andreas Constantinou, VisionMobile Research Director. His company brings together a team of experts to offer research, workshops and advisory services on under-the-radar market sectors and emerging technologies. I am proud to be a VisionMobile Associate and to have contributed to the Mobile Industry Atlas by identifying companies that provide content and services after the handset has left the factory, including vendors in the mobile content, mobile games, mobile advertising, mobile search, and content targeting sectors.

If you are looking for a map that clarifies the complete mobile ecosystem, then go to Peggy’s post here.

This entry was posted on Wednesday, September 3rd, 2008 at 8:45 am and is filed under Innovations, News, Verticals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.