Peggy Anne Salz

My in-depth analysis of Amdocs’ mobile search and advertising strategy –which inspired positive reader feedback and an impressive jump in traffic – ended with a promise that I would circle back with the findings of an exclusive best practices report. Today I am back with the findings and some valuable insights into what is hot and what is not.  Thanks once more to Garland Harwood, Account Supervisor, Weber Shandwick, for releasing the report to MSG first!

By way of background, this report, published by Yankee Group, is based on interviews conducted between April and May with Tier 1 and Tier 2 mobile service providers as well as interviews with Tier 1 branded publishers. The objective was to explore their thinking on a range of key topics, including business drivers and inhibitors, metrics and measurements (or should I say the lack of them?), customer profiling and targeting and where all this is leading. That’s plenty to start with, and I look forward to connecting later this week with report author and senior wireless analyst Linda Barrabee to compare notes, trade observations and discuss the key points.

One key finding that is hardly a surprise: The user experience is paramount.

Read the entire post on Peggy’s blog MSearchGroove HERE

This entry was posted on Friday, August 8th, 2008 at 10:30 pm and is filed under Guest Authors, Verticals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.