Mobile Search Engine Abphone Seals Ad Deal
By Peggy Salz
Mobile Search Expert
Vertical Mobile Search Engine Abphone Seals Ad Deal With India’s ZestADZ; Entertainment Publishers Have More Options
In my mobile search advertising column for MobiAdNews I encouraged publishers to explore their options. As I see it: “What used to be a choice between branded search providers (Google, Yahoo, Microsoft) is now a choice between branded search providers and a wide range of white-label and vertical search alternatives. The potential for paid for search is massive, and the market is wide open.”
It was beyond the scope of the column to list all the white-label offers (such as JumpTap, for example), let alone elaborate on all the exciting vertical search monetization schemes on the horizon.
When I wrote “vertical” in my conclusion I was thinking specifically of Abphone, an entertainment content search engine I’ve tracked since the start that has chalked up some impressive deals over the last months to expand its ad network and spread awareness of its service.
Today, the news is Abphone’s deal with ZestADZ, the largest mobile ad network in India.
Read the entire post on Peggy’s blog MSearchGroove HERE.
