BooRah Wins Yahoo SearchMonkey Contest!





Yahoo! has announced the winners of it’s SearchMonkey contest.

And, Alt Search Engine BooRah has won the first prize in the InfoBar category!

(See blog post for complete post.) Here’s the gist of it:

SearchMonkey is the first of many initiatives for Yahoo’s Open Strategy (See ReadWriteWeb story). Earlier this week, Yahoo also announced a program to open up their existing API’s for unlimited use with no restrictions on branding/linking. We’re excited to make use of Yahoo’s open platform, with our semantic technology, to enhance the user experience and relevance for our customers. Kudos to Yahoo for taking such a bold step in the tumultuous world of Search.

Now for the details of our InfoBar implementation:

InfoBar is an application within SearchMonkey that allows additional information to be shown along with the search result. Below is a search result for “best restaurants in san jose” that has been enhanced by InfoBar (NOTE: You’ll need to be logged in to Yahoo and add the BooRah application in your profile to see these results. See post for instructions).

By expanding the search result, you can see the enhanced result within the same page.

You’ll see the top 3 restaurants and their overall ratings along with a link to start exploring the site, providing a preview of what to expect when a user lands on the site. For this result example, “Falafel drive Inn” received a 93% positive rating based on 353 reviews, “Maggiano’s” scored 89% out of 324 reviews and “Original Joe’s” scored 82% based on 290 reviews. This information was all derived from the sentiment in the written text of the reviews using BooRah’s patent-pending NLP engine.

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