This post is courtesy of Mark Robertson of ReelSEO, a site focused on offering news and information for the online video industry, was fortunate enough to be invited as one of the featured media sponsors for this year’s 2008 First Annual Video Search Summit, in San Francisco, CA. One of the take-away themes from this conference was the notion that video discovery methods involve much more than search alone. Consumers of online video content discover media in a variety of ways including, social sharing, browsing, and, of course, video search.

Together with VideoAgency, we were invited to cover the sessions at the conference and below is a three part video of a session titled, “Video Search & Discovery, Social Relevancy, & Vertical Communities.”

In this session, Frank C. Sinton, CEO of mefeedia, a multimedia search platform, discussed the use of social relevancy to drive video search and video discovery. Frank explains that search box is still the first place that users visit to locate videos. He goes on to explain how increases in overall engagement can be achieved through focusing on providing the most relevant results for a video search query.

Frank also talks about mefeedia and their use of channel strategy in conjunction with personalization and social relevancy to drive more relevant video search results. According to Frank, mefeedia.com has realized a 200% increase in viewer loyalty and a 400% increase in videos viewed as a result of implementing these video discovery improvements.

Video Search & Discovery, Social Relevancy, & Vertical Communities

All three videos are also available HERE

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