“Microsoft is in a tough spot. They’ve gone on record to say they want to compete against Google. They’re not really going to get there with horizontal search so they’ve got a strategy to go vertical search. So they’re assembling the Microsoft Office of vertical search. You’ll see them buy a real estate site, a job site, a travel site, and weave that together into a search volume competitor to Google.”

Excerpt of an interview PhoCusWright president Philip Wolf conducted with Kayak CEO Steve Hafner during the Travolution Summit.

This entry was posted on Tuesday, May 27th, 2008 at 4:59 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Sphere: Related Content