Zoomf was born out of a desire to connect users with information in a way that hadn’t been done before.

“We had seen the search market grow with popularity, but also knew it’s pitfalls as the internet became more and more cluttered. Vertical search offered a solution, all the benefits of generic search but focused on a narrowly defined area. Online business models were changing too, free to list sites such as Gumtree and Craigslist were becoming the listing sites of choice and users learnt to ‘expect’ a wide range of unbiased results.”

“Our attention turned to the UK property market. 80% of house hunters were searching for property online, but the property sites that were available were hugely flawed. Estate agents were tired of having to pay escalating subscription fees to be on site, and users were frustrated from having to use multiple sites to get the full picture of available property. Add in to the mix the poor user experience, where users had to manually execute the majority of the search by reading through hundreds of listings, and we instantly knew we had found our target market.”

“Up until now the property search market in the UK was missing something, the ability to truly ’search’. Enthused by the support of leading estate agents, we set out to build the solution, a genuine vertical search engine that showed unbiased and complete results. The result was Zoomf.”

This entry was posted on Saturday, April 12th, 2008 at 6:12 pm and is filed under Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.