Top Search Trends

What’s the most popular search engine? The most used search engine? What vertical areas of search are growing? Are people using search toolbars more or less? How much are advertisers spending? Which trends will define our not-so-distant and far off future? Hear from industry experts and participate in an open forum discussion on search today and tomorrow.

Moderator:

 

• Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

Speakers:

 

• Heather Dougherty, Analyst, Hitwise
• Jeremy Crane, Director, Search and Online Media, Compete
• Roger Barnette, Founder & President, SearchIgnite

Heather Dougherty, Hitwise:

Googlr + Yahoo! + MSN + Ask = 98% of market share. Alt search engines? All of them? 2% (same as last year) Hmmm

From a search, many people go to shopping or entertainment sites, but together they are still only 25% of destinations.

Most people are loyal to one of the major search engines and they have slightly different users (women and Ask,com?)

Jeremy Crane, Compete:

Year over year, Ask moved “up” – to 4%. Google progressed steadil upwards (say 65% to 70%), so who lost? Obviously Yahoo! and MSN, both down from last year.

The “second click” – when someone goes to a search engine and then another part within that same search engine (e.g. from Ask to Ask City).

Roger Barnette:

The economy may be tanking, but ad spending with the major search engines is strong – and actually up.

<Note: Being “trends,” this entire session is graphs that I know you can’t see. Sorry.>

QnA

<end of session>

This entry was posted on Wednesday, March 19th, 2008 at 12:52 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.