Well, yes … for the South Koreans, anyway.
From an article in the Financial Times FT.com:
“I love Naver because everything I need is conveniently shown on the first page,” says Hwang Ji-sun, a 22-year-old college student in Seoul. “I get everything from news, shopping advice, the latest entertainment gossip, interesting pictures and hot search words. On Google you see nothing but a search box.”
Naver is to South Korea, as Google is to the Western World: the place where almost all internet searching starts. There is, however, a clear difference between the two companies on how they view their users’ needs. Naver.com is a home page to users, with a lot of “interesting” content. Google.com is for search, and search alone.
Which prompts me to wonder … if this interface …

… can essentially be reduced to this …
![]()
is the page “www.google.com” even needed anymore? Is there a point to it?
I think the answer is clearly no. And as added proof, the last time I went to www.google.com – aside from going there to take a screen shot for this blog post – was easily months ago.
This then leads to another question: Why not make iGoogle, for example, be what appears when you navigate to “www.google.com? Is there any value to users leaving it as it is, with just a search box and some links?
Methinks not.
Naver Google Again

As always, thanks for listening.
~alex @ Usable Markets
Excerpts from Information Week:
Google Will Continue To Dominate Search Market In 2008, Analysts Say
Google entered 2008 pretty much as it entered 2007, with a dominating lead over its search engine competitors — except in one country.
While analysts and search engine market share compilers differ on Google’s 2008 outlook, they all agree that the search engine leader will remain far ahead of the search engine pack. However, Google hasn’t been able to do much more than dent the South Korean search market, where Naver dominates the market by a higher percentage than Google dominates in the United States.
(In Korea), Google was recently ranked at less than 2% of the market while homegrown search engine Naver has more than 75%. Another Korean company, Daum.net, is ranked second with about 10% market share, according to recent figures.


















But this isn’t all that we have been working on – keep visiting back over the coming weeks and you’ll see new features coming up everywhere! (Such as an English version)





