I enjoyed the Sherlock Holmes theme very much and it was a very good change up.

I had to read it three times before everything came together and I wonder if that is due to me becoming a feed junkie.

Anyways, I agree with the general argument that 98% of the search audience prefer the six choices while only 2% go beyond the six choices.

I somewhat agree with the part of about how the 98% percent prefer the six jam selection because of simplicity. I think it goes a little more beyond that.

I wrote small article for submission a while back in regards to the potential of AOL and Ask.com merging to become a better company and certain factors working in their advantage

The foundation of the article was about how the pure search model would gradually becoming extinct and to become a major competitor, search companies would have to adopt services too. So in essence, Search & Service would be the new model going forward.

I think the same applies here somewhat where that the continued success of Google, Yahoo, MSN, and AOL has a good deal to do with its services too. Everything from Email, Instant Message, Storage, Calendars, etc.

So in other words, the six jams are preferred more because they offer more than just search and simplicity.

I hope that makes sense, did I mention I enjoyed the Sherlock Holmes theme, lol, peace…