The 10 Commandments of Search

metamojo.com and the Ten Commandments of Search

Tenet #1 – Context is King: not all search queries are identical

Tenet #2 – Relevancy is Relative: there should never be one search engine for all searches

Tenet #3 – The Principle of Specialization applies to the World Wide Web as well

Tenet #4 – The 3 C’s are Content, Commerce, and Community

Tenet #5 – A human touch is required to weave through the Web

Tenet #6 – Search companies are on the wrong path to Personalization

Tenet #7 – Relevancy may be finite

Tenet #8 – The vast majority of content on the Web lacks credibility and accuracy

Tenet #9 – The Web is chaotic

Tenet #10 – The future of search lies in customization, personalization and democratization; where personalization refers to the ability to determine the user’s state of mind at the time of search and customization refers to the ability to change a search tool to meet a searcher’s future needs.

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